Technology related solutions can be an adaptive challenge for Baby Boomers and even majority of Generation X. Technology was making its way around during the Millennial era and really took off in the Generation Z era. As a Millennial I use technology for everything. What might be simple to me, might be challenging for others. A lot of older businesses had to learn how to use computers, make websites and use social media to keep up. More people are shopping online, and social media marketing is the new way to do things. If all of your competitors have a huge online and social media presence then you have to get onboard as well, or you’re going to miss out on some sales. They’re going to grow, while your business diminishes. The difference between a technical problem and an adaptive challenge is that a technical problem is an easy fix that can be solved by a simple solution. An adaptive challenge is going to take a lot of time, effort and continuous support. It’s a whole new way of doing things that you’re not used to. If you’re not used to using social media for your business, then it might take a while to adapt and get familiar with it. You are literally “adapting” to a new way of life.